Case Studies

Chicago Dentist Achieves 23x ROI with Live Chat

Discover how a dentist generates 10-12 new dental patients per month by adding live chat to his website without increasing his marketing spend.


case-study-kaufmanThe Solution

Dr. Kaufman implemented Simplifeye’s Amplify 24/7 Live Chat service on his website. Simplifeye’s team responds within seconds to website visitors, answering questions and gathering relevant information. While Simplifeye does offer online scheduling that integrates with most practice management systems, Dr. Kaufman opted to have the appointment requests sent to his team to finalize. 

“It’s a game-changer. I didn’t expect how many people preferred live chat. I’ve found that younger people don’t even want to pick up the phone,” said Dr. Kaufman.

Dr. Kaufman also implemented Simplifeye’s Connect telehealth solution, which enables him to screen potential emergency dental patients and also reconnect with current patients, which has been helpful in keeping big cases like clear aligners moving forward.

“People are much more relaxed when they’re online and not wearing a mask, and they’re able to focus more on what I’m saying. It allows us to form a connection, and I’ve noticed that when they do come in for treatment, their body language is much more relaxed and case acceptance is higher,” Dr. Kaufman said. 

Now Dr. Kaufman recommends Simplifeye to colleagues. “It’s a small dollar investment and you’re going to get a great return.” 

The Results

  • 10-12 Additional New Patients Each Month
  • $9,500 Average Additional Revenue Each Month
  • 47% Chat-to-Appointment Request Conversion
  • 23X Return on Investment
“It’s a game-changer. I didn’t expect how many people preferred live chat. I’ve found that younger people don’t even want to pick up the phone.”

Louis Kaufman, DDS, FAGD, MBA
Owner, Smile Design Studio of Hyde Park LLC
Smile Source Administrator & Dental Product Shopper Editorial Advisory Board

 

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