Website Upgrades
Check your competitors’ websites to see how yours measures up. Modern websites are mobile-responsive and include live chat features, click-to-call capability, patient testimonials, online forms, and online scheduling. Websites should also be optimized for search engines, and soon they’ll need to be optimized for voice search as well. More people than ever are using Google Home, Alexa, Siri, and other voice-activated searches to find the information they need.
Paid Social Media Ads
With a budget as small as $5 per day, you can place ads on Facebook and Instagram that target specific demographics within a geographic area. Other social media sites including YouTube, Pinterest, and TikTok also offer paid ads. The trick is (1) making sure the content is engaging enough for a potential patient to click and (2) sending them to a designated landing page on your website that is designed to convert them into a booked appointment.
Pay-per-Click Ads
Pay-per-click ads are the ads that show up at the top of Google search results. Attract patients searching online for specific services such as dental implants, clear aligners, emergency dental services, or teeth whitening.
Social Networking Services
Hyper-local community websites like Nextdoor.com have gained popularity and offer paid advertising opportunities.
Professional Videos
Hire a professional videographer to showcase your amazing practice, team, and patients. Ideally, 15 seconds to 2 minutes long, these videos feature real patients talking about how you made a difference in their lives. They can be shared on your website, YouTube, and social media channels, and even embedded in the emails that you send to patients. You can also shoot a short welcome video and even a happy birthday message to share with patients, too.
Direct Mail
Postcards, new homeowner welcome packets, and coupon cards work for some dental practices.
Community Sponsorships
Many schools, local sports organizations, and professional networking organizations offer sponsorship packages to increase brand awareness and drive potential patients to your website. Check with the local PTA, YMCA, and other organizations in your community.